"Waking up each morning felt like the start of another gloomy day. I couldn’t find joy in simply being alive for another day. The prosperous Japan I had only heard about seemed like a distant memory. The Japan I grew up in during the 21st century carried a heavy, stagnant air that seemed to linger beneath the surface."
"These are words I once wrote in a note on my phone."
"Growing up in such an era, I felt uneasy about the idea that economic power alone defined success. I believe that Japan’s true goal should no longer be to become an economic superpower, but rather to build a society where every individual can live a vibrant and fulfilling life."
"Today, despite the abundance of goods and services that aim to enrich our lives, I can’t help but feel that many people still lack a sense of wonder or excitement for the world they live in.""Inspired by our roots, we strive to create a world full of wonder and excitement — a world that feels like a fantasy. Guided by the heart, we continue to evolve by asking ourselves a simple question: 'Does it spark joy?'"
CEO Hiroki Tajima
